WHO'S SF?
Stefano Francisetti, is the Founder & Creative Director of SFLIFESTYLE, Premium Italian Shirtware Label.
Master's degree in Economics and Business Administration. However the innate passion and attitude for Fashion & Design have been his guiding light from the very beginning.
During his final year of university, Stefano moved to New York - USA to attend a prestigious American English School, an experience that enriched his international perspective and exposed him to the vibrant, multicultural lifestyle of the Big Apple. That memorable experience was the springboard for the next chapter of his life.
Driven by ambition and thirst for knowledge, Stefano moved to London, one of the world’s fashion capitals, to immerse himself in the luxury fashion industry. Throughout these years, he collaborated with global leading companies such as Dsquared2, Harrods and Louis Vuitton, acquiring invaluable knowledge and expertise.
After 7 constructive years abroad, Stefano decided to return to Italy, choosing Turin as the starting point for his entrepreneurial journey. Armed with open mind, international background, a wealth of professional experiences, he began shaping his own brand vision, one that blends Italian craftsmanship, modern design, and timeless sophistication.
Today, with the operational headquarters in Milan, the beating heart of Fashion and Design, Stefano continues to elevate his vision of Made in Italy excellence to an international audience.
It's an immense pride to welcome you all to SF LIFESTYLE's world luxury meets inclusivity, tradition meets innovation and every shirt tells a story of Italian identity and timeless elegance.
"redefining contemporary elegance through the art of fine tailoring and design innovation"
VALUES
Premium Shirtware brand entirely designed and crafted in Turin and Milan -Italy.
Driven by passion for Fashion&Design, combining Tradition and Innovation.
The power of high-quality Materials and handmade Craftsmanship highlighting the excellence of Made in Italy.
Experience unmatched Ethical Values and Inclusivity.
Embrace Sustainability.
We prioritize Communication, Reliability and Trustworthiness.
"Embodying the essence of a modern and customer-oriented company"
STYLE AS SELF-EXPRESSION
MISSION
The goal is to valorize the Personality and the Individuality of the wearer, whether Man or Woman.
We want to elevate yourself through a Shirt highlighting your own Character and Confidence.
We are committed to create garments that last over time respecting the Environment.
We produce collections Responsibly in order to satisfy the demand minimizing unsold stock and waste materials.
SF LIFESTYLE aims to "Re-educate the Consumers" by triggering a change of mentality in favor of Slow Fashion.
Our ambition is to lead the industry with the best and most competitive Shirtware proposal.
"Shirtware as statement of Individuality"
