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    WHO'S SF?

    Stefano Francisetti, is the Founder & Creative Director of STEFANO FRANCISETTI, Premium Shirtware Label.

    Graduated in Economics and Business Administration. However the innate passion and attitude for Fashion & Design have been his guiding light from the very beginning.

    During the last year of university Stefano went to New York - USA to study in a valuable American English School in oder to improve his language skills. It was a dream come true, discovering the habits and enjoying the lifestyle of the multicultural Big Apple. This incredible experience was the springboard for the next chapter of his life.

    Fuelled by ambition and thirst for knowledge Stefano, as soon as he completed the studies, embarked on a journey to London - UK, one of the world’s fashion capitals. His goal? To immerse himself in the Luxury Fashion industry acquiring invaluable expertise. He used to work for different renowned companies such as Dsquared2, Harrods and Louis Vuitton, where he left an indelible mark.

    After 7 constructive years abroad, Stefano made the conscious decision to return to his roots in the vibrant city of Turin - Italy. Armed with open mind, international background, a wealth of professional experiences, he started to build up his own business.

    As a young creative and ambitious Italian entrepreneur, Stefano has always aimed to create his international brand which embodies the contemporary excellence of Made in Italy. That's the reason why he decided to officially transfer the operational headquarter to Milan-Italy, to settle in the world's capital of Fashion&Design, where Fashion Weeks, Trade Fairs and Exhibitions as well as the most important Music-Art-Design Events take place.

    It's an immense pride to welcome you all to STEFANO FRANCISETTI's world where Luxury blends seamlessly with Inclusivity.

    "A new era of Shirtware redefining contemporary fashion"

    VALUES

    Premium Shirtware brand entirely designed and crafted in Turin and Milan -Italy.

    Driven by passion for Fashion&Design, combining Tradition and Innovation.

    The power of high-quality Materials and handmade Craftsmanship highlighting the excellence of Made in Italy.

    Experience unmatched Ethical Values and Inclusivity.

    Embrace Sustainability.

    We prioritize Communication, Reliability and Trustworthiness.

    "Embodying the essence of a modern and customer-oriented company"

    SF LIFESTYLE & SUSTAINABILITY

    STYLE AS SELF-EXPRESSION

    MISSION

    The goal is to valorize the Personality and the Individuality of the wearer, whether Man or Woman.

    We want to elevate yourself through a Shirt highlighting your own Character and Confidence.

    We are committed to create garments that last over time respecting the Environment. 

    We produce collections Responsibly in order to satisfy the demand minimizing unsold stock and waste materials.

    SF LIFESTYLE aims to "Re-educate the Consumers" by triggering a change of mentality in favor of Slow Fashion.

    Our ambition is to lead the industry with the best and most competitive Shirtware proposal.

    "Shirtware as statement of Individuality"

    THE ART OF MADE IN ITALY